The Edun girl is the beautiful bastard child of a mermaid and a pirate. She was rejected underwater and thrown ashore upon tropical coast. Covered in jewels of ruby and aquamarine entangled in seaweed, she’s a rebel with a pure heart who won’t take no for an answer. Although everyone she meets on land respects her as an otherworldly goddess, she knows it would not be the same back home. Her longing infatuation for the lost world is obvious when she gets dressed in the morning. She piles on netting; reptilian prints; worn beads and rope, and liquid fabrics.
In an effort to shroud her sorrow, she wears structured, ladylike outerwear appropriate for her land-locked new life. But still, the current runs strong in fisherman’s pockets, draw strings, grommets and classic nautical silhouettes.
An assured sexuality gives her strength in a world dominated by men. The unstructured menswear blouses and blazers tell of her confidence and self-made prowess. She wears pieces like this to work,but at night succumbs to the seductive danger of her pirate roots. In these skin skimming, haphazardly wrapped jumpsuits and dresses, she lures the man of her choice into a net of seduction. It is a wild effort to fill an empty loneliness - evident in the cut-out construction.
Launched by Irish superstar and global philanthropist Bono and his wife Ali Hewson, Edun is a clothing line with a mission to support healthy trade with Africa. Abolition of sweatshops and slavery is on the label’s agenda, with proceeds from each sale benefiting the causes in sub-saharan Africa. All garments are made in third-party audited factories, ensuring fair and humane labour conditions for the men and women working for the label. Learn more at www.edun.com